"When the wind of change blow, there are those that build walls and then there are those that build windmills." – Chinese Proverb
The term "corporate social responsibility" is often used interchangeably with corporate responsibility, corporate citizenship, social enterprise, sustainability, sustainable development, triple-bottom line, corporate ethics, and in some cases corporate governance. Though these terms are different, they all point in the same direction. Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them.
Putzmeister India is sensitive to the needs of the people around, for it believes.
“Businesses cannot be successful when the society around them fails.”
To execute this CSR Vision, “to create a better environment; Social, Ecological and Economical for the people living around” Project Life came into force.
The intention of support, was not just to give them a cheque and be done with, this was something that Putzmeister did not have in mind, Corporate Social Responsibility had to be hands down; complete involvement. Putzmeister was aware of the fact, that local NGOs who were already involved in time-tested projects, desperately needed a breath of Life and Hope from Corporate Houses.
Educating Children, to empower and provide them the right to have a better future was what we were looking for, but finding the right NGO`s was not really easy, years of good work undertaken by them, had to prove their desire and commitment towards their cause. Putzmeister finally chose Konkan Development Society, and Bethesda Life Centre, both based in Goa.
Putzmeister together with Konkan Development Society, headed by Fr. Jose, a young dynamic priest who is highly respected for his remarkable selfless dedicated work, put their heads together and the need of the slums in Zuarinagar, south Goa, teeming mostly with immigrant workers and their underpriviled children, drew their attention, and the need to do something for these young souls made Putzmeister decide to provide a pre-school which would facilitate education including a meal a day supported by the Konkan Development Society. On the 15th of July 2014, the inaugaration of the school was held in Zuarinagar,
Mr. Wilfried Theissen, Managing Director, Putzmeister India, was the Chief Guest, accompanied by Ms. Beaula Knauf, PR & Media Consultant and HR Manager, Mr. David Lourenco, who were welcomed very warmly by the school children, Fr. Jose, the teachers. Flowers, songs and dances were presented to them. Mr. Theissen, handed over a Cheque of Rupees. 2 lakhs 37 thousand, towards funding of this school, consisting of 40 students, inclusive of study materials, school-bags, mid-day meals, uniforms, teachers salary, festival expenses, medical camps, computer, teaching aid and monitoring visits.
The other NGO,that really impressed us was Bethesda Life Centre, a registered Charitable Institution in the state of Goa, since its inception in November 2002, which has been involved in Charitable and social humanitarian activities. The major activity is running three homes for children in distress, children of abused backgrounds. Currently they have 114 children in the age group of 3 to 17 years accommodated in three homes owned by the trust in Santa Cruz village, Tiswadi, Goa. The homes are also registered under the Juvenile Justice Act 2000. The children are provided with food, nutrients, education and medical care. The other major activity of the BLC is providing ration and medical supplies on a monthly basis to 50 men and women affected by HIV. They also provide counselling, educational scholarships and other community related programs.
On the 16th of July 2014, PUTZMEISTER delivered to the Dire need of Nutrition a steady supply of monthly rations for the orphanage. Bethesda Life Center held a small celebration in honor of Mr. Wilfried Theissen and the Putzmeister team consisting of Ms. Sarah Burlet, GM (Marketing), Ms. Beaula Knauf, PR & Media Consultant and Mr. David Lourenco, HR (manager).
After a warm welcome by 104 children, and staff, with some beautiful rendition of songs the Guest of Honor were presented with flowers.Mr. Theissen gave a small speech and handed over rations for 4 months.
What with monsoon heading towards Goa, our thoughts were with all these children and Women, without monsoon protection during these heavy rains, raincoats and umbrella`s was just what would be desperately needed by them, so, Rainwear was ordered months before by the Putzmeister Marketing team, and 104 rainwear were distributed to the children of Bethesda Life Centre and 170 raincoats were also handed over to the tiny students of Putzmeister`s Kindergarten in Zuarinagar. The rewarding happy look on their face, put a huge smile on Team Putzmeister.
QUOTES / STATEMENTS FROM THE NGOs
"On Behalf of the beneficiaries (slum children) Don Bosco KONKAN DEVELOPMENT SOCIETY is grateful to Putzmeister for the monetary aid through your Corporate Social Responsibility initiative to support Non-Residential Educational classes held at the Zuarinagar slum for the academic year 2014-15. Your CSR initiative is different as you not only provide monetary help but are totally involved in the progress of the students through your visits to the centre. Marked improvement in the studies of the children has been possible due to timely intervention of your company and I am sure they will excel even better by the end of the academic year"
Fr. Jose Sequeira
BETHESDA LIFE CENTRE
“We are very happy to be associated with an International manufacturing company of high-tech innovative concrete equipment; the Putzmeister Concrete Machines Pvt Ltd. We at the Bethesda Life Centre are grateful to the management; Mr. Wilfried A. Theissen, Managing Director, Ms. Beaula Knauf, Ms. Sarah Burlet, General Manager (Marketing) who breaking all barriers agreed to spend valuable time with our children showing love and affection, Putzmeister has also made life meaningful for our 100 children by donating much needed essential food items and rain wear. The care and concern shown to our children will go a long way in bringing hope, dignity and success for our children for a better tomorrow. The Bethesda Life Centre expresses gratitude to the Management of Putzmeister for making a commitment to improve the quality of life of our children.”
Mr. Archangel Pinheiro,
Bethesda Life Centre,
Santa Cruz, Goa